Our Team

The Arms team is a concoction of experience mixed with young blood. An ideal cocktail for 21st century clients.

  • Reet Ahluwalia

    Managing Director

    An advertising professional with over 35 years exposure in shaping the advertising industry in India. Has a keen eye on the market and knows its pulse hence has been successful in creating some of the known brands in India.

    Major Achievements: Launch of major brands in India

    HCL – India No. 1 IT company
    NIIT – India’s No .1 IT Training brand
    VLCC – India’s No. 1 Beauty and Slimming brand
    FORTIS - India biggest Hospital Network
    SRL Religare – India’s biggest Serum Diagnostics brand
    SPARX Footwear - Made a relatively unknown sport shoes brand from Rrelaxo to stand on its own

  • Sanjeet Ahluwalia

    Creative Director

    Work Experience:
    9 years in Traditional & Digital Media

      Agencies worked with:
    • • Lowe Lintas
    • • Mudra
    • • McCann
    • • Iteractive Avenues
    • • Ignitee

      Clients handled:
    • • ITC
    • • Aviva
    • • Virgin Mobiles
    • • Goodyear
    • • Pioneer
    • • Reebok
    • • Lufthansa
    • • Happydent
    • • Nikon
    • • Relaxo
  • Mukesh Gulati

    Vice President

    Work Experience:
    13 year in advertising
    10 years in sales & marketing

    Agencies worked with:
    • Everest
    • Triton
    • Brand Serve

      Clients handled:
    • • Honda Motorcycle & Scooters
    • • MTNL
    • • Yamaha
    • • Inalsa
    • • Samsung
    • • Prestolite Batteries
    • • Honda Cars
  • Charu Bhadrish

    Strategy

    Work Experience:
    16 years

      Agencies worked with:
    • • Grey Global Group (India and Malaysia)
    • • Rediffusion Y&R
    • • Dentsu Communications
    • • Zee Turner and Alpha Corp

      Clients handled:
    • • GSK
    • • CavinKare
    • • Aircel
    • • Digi (Tele) Communications
    • • GE Money
    • • Revlon
    • • Wyeth
    • • Ranbaxy
    • • My FM
    • • Panasonic
    • • AlphaOne Malls
  • Rumi Mitra

    Creative Director

    Work Experience:
    17 years

      Agencies worked with:
    • • FCB ULKA
    • • Leo Burnett
    • • RK Swamy BBDO
    • • Everest
    • • Ogilvy

      Clients handled:
    • • Sony
    • • Reebok
    • • Volini
    • • Catch Spices
    • • Goodyear Tyres
    • • Costa Coffee
    • • Relaxo
    • • Nikon
    • • Brylcreem
    • • ENO